Pricing

Pricing that scales with you

Every plan includes the free website SEO checker and PDF reports.

Save 2 months on yearly
Free

Kick the tires with real audits, no card required.

$0
forever
Start free
  • 5 SEO audits / month
  • 1 project
  • Free website SEO checker
  • PDF report export
  • Core Web Vitals check
  • SEO, AEO and GEO tri-score
Starter

For freelancers and small sites getting serious.

$19/mo
billed monthly, cancel anytime
Choose Starter
  • 100 audits / month
  • 5 projects
  • Keyword research by country
  • Rank tracking, 25 keywords, checked monthly
  • AI meta and title generator
  • Email support
Most popular
Pro

For growing teams that live and breathe SEO.

$49/mo
billed monthly, cancel anytime
Choose Pro
  • 1,000 audits / month
  • 25 projects, 2 seats
  • All AI SEO tools
  • Umpire Agent: fixes applied to WordPress, Shopify, Wix, Webflow, cPanel and headless sites
  • Rank tracking, 100 keywords, checked every two weeks
  • Clients with monthly automatic reports
  • Trends Explorer and competitor compare
  • Priority support
Agency

Run every client site from one white-label workspace.

$149/mo
billed monthly, cancel anytime
Choose Agency
  • Unlimited audits
  • 200 client sites, 5 team seats
  • Umpire Agent on every client site
  • Rank tracking, 500 keywords, checked weekly
  • White-label PDF reports, share pages and emails
  • Branded client portals
  • Weekly or monthly automatic client reports
  • API access and dedicated support
MANAGED SERVICE

Done for you: we run your SEO for you

We run your SEO, AEO and GEO for you. Audits, fixes, content and monthly reporting, handled by the SEO Umpire team.

  • Dedicated SEO specialist
  • Fixes applied for you every week
  • Monthly content and FAQ pages written and published
  • Schema, llms.txt and AI visibility handled
  • Monthly strategy call and report
  • Everything in Agency included

Frequently asked questions

Is the free plan really free?

Yes. The free plan gives you 5 real audits a month, the free website SEO checker and PDF exports - no credit card required.

Can I cancel anytime?

Absolutely. Cancel from your billing page in one click; you keep access until the end of the period.

Do you support region-wise data?

Yes. Keyword research and rank tracking let you pick a country so results reflect that market's SERPs.

What powers the AI SEO tools?

Claude-powered analysis with a deterministic fallback, so you always get useful output even without an API key configured.