Shopify SEO that
fixes itself.
Audit every product, collection and page for search engines, answer engines and AI answers. Then let the Umpire Agent write the fixes and apply them to your store through Shopify's own API. No theme surgery, every change reversible.
Works with every Shopify plan and theme · 5 minute setup · Included in Pro and Agency
Fixes written into your store, not a to-do list
SEO titles and descriptions
Written for the product's buying intent and pushed into the product, collection, page or article SEO fields.
Image alt text
Descriptive alt text on product media and in-body images, for image search and accessibility.
FAQ blocks with FAQPage schema
A rendered FAQ section plus JSON-LD, so your answers qualify for rich results and voice answers.
Product and Organization schema
Entity markup generative engines can cite, stored as metafields and rendered by a tiny theme snippet.
Answer-first intros and key facts
A direct 40 to 70 word answer at the top of the page and quotable facts at the bottom. That is what AI Overviews lift.
AI crawler rules
Allow GPTBot, ClaudeBot and PerplexityBot in robots.txt.liquid without losing Shopify's defaults.
Connected in four steps
A custom app in your own Shopify admin. You hold the keys, you can revoke them any time.
- 1Create a custom app
Shopify admin > Settings > Apps and sales channels > Develop apps > Create an app. Name it SEO Umpire.
- 2Set the scopes
Admin API scopes: read and write for products, content, online store pages and themes. Install the app.
- 3Paste the token
Reveal the Admin API access token (starts with shpat_) and paste it with your .myshopify.com address into Projects > your store > Site connection > Shopify.
- 4Run the agent
Pick a product or collection URL. The agent audits it, proposes the fixes, you approve, it applies them. Revert any change with one click.
Scopes: read_products, write_products, read_content, write_content, read_online_store_pages, write_online_store_pages, read_themes, write_themes.
Product pages are where AI answers send buyers
Shoppers now ask ChatGPT, Perplexity and Google AI Overviews which product to buy. Those engines quote pages with a clear answer at the top, structured product data and FAQs. Most Shopify themes ship none of that. The agent adds it per product, in minutes, and tracks the keywords that matter in your markets.
- ✓ SEO, AEO and GEO score per product, collection and page
- ✓ Rank tracking by country and city with scheduled checks
- ✓ Branded PDF reports and client portals for agencies managing stores
- ✓ Done-for-you option: we run the whole programme
It is a connector that uses a custom app you create in your own admin, so there is nothing to install from the App Store and no third party has standing access. You can revoke it by uninstalling the custom app.
Only when you approve a schema or robots fix: it adds one snippet (snippets/seo-umpire.liquid) and a single render tag before </head>, and it keeps the previous file so the change can be reverted. Titles, descriptions, alt text and FAQ blocks never touch the theme.
The Umpire Agent is included on Pro ($49/mo) and Agency ($149/mo). Audits and the free checker work on every plan.
Yes. The Done-for-you service covers Shopify stores: weekly fixes, product copy, collection pages and monthly reporting.
On WordPress? Use the plugin. On cPanel or a custom stack? See all connectors.