Insights
Rank in Google. Get cited by AI.
Practical, no-fluff guides on SEO, answer engine optimization and generative engine optimization, written by people who audit sites every day.
GEOGet Cited by ChatGPT, Perplexity and AI Overviews: A Guide
To get cited by ChatGPT, Perplexity and AI Overviews: rank for retrieval queries, allow their crawlers and write specific, sourced, quotable passages.
Aug 28, 2026 · 8 min read
GEOllms.txt: What It Is, Format, and How to Create One
llms.txt is a Markdown file at your site root that tells AI tools which pages matter and how to read them. Learn the format, see an example and create yours.
Aug 24, 2026 · 7 min read
GEOGenerative Engine Optimization (GEO): How to Get Cited by AI
Generative engine optimization (GEO) makes your content the source ChatGPT, Perplexity and AI Overviews cite. A practical guide to entities and citations.
Aug 16, 2026 · 8 min read
The SEO, AEO and GEO digest
One short email a week: what changed in Google and AI answers, and the fixes that matter. No spam, unsubscribe any time.

