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Practical, no-fluff guides on SEO, answer engine optimization and generative engine optimization, written by people who audit sites every day.
Technical SEOEcommerce SEO Guide: How to Rank Product and Category Pages
Ecommerce SEO in 8 steps: site architecture, category pages that rank, unique product content, Product schema, faceted navigation, crawl budget and page speed.
Technical SEOCanonical Tag Guide: Fix Duplicate Content the Right Way
A canonical tag is a head link element naming the preferred URL among duplicate pages so search engines index one version. When to use it, syntax and mistakes.
Technical SEOXML Sitemap and Robots.txt Guide: Setup, Rules, Mistakes
An XML sitemap lists URLs you want indexed; robots.txt tells crawlers which paths they may fetch. How to build both right: syntax, limits, examples, mistakes.
Technical SEOTechnical SEO Checklist: 32 Checks for Crawl, Index, Rank
A technical SEO checklist covers crawlability, indexation, architecture, speed, structured data and security. 32 checks in priority order with pass criteria.
Technical SEOCore Web Vitals SEO Guide: LCP, INP and CLS Thresholds
Core Web Vitals are Google's three page experience metrics: LCP under 2.5s, INP under 200ms, CLS under 0.1 at the 75th percentile. How to measure and fix each.
Technical SEOJSON-LD Schema Markup: A Practical Guide With Examples
JSON-LD schema markup is a script block that describes a page's entities to search and AI engines. Which Schema.org types to use per page, with examples.
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